The description of the four lenses provides a succinct summary of where innovations typically come from however the author undid all of his good work at the end of the book when he set forth an action plan. With a unique full color design thought provoking examples and features like the 8 step model for building a breakthrough the four lenses of innovation will teach you how to reverse engineer creative genius and make radical business innovation an everyday reality inside your organization. Contrary to popular belief innovation selection from the four lenses of innovation a power tool for creative thinking book selection from the four lenses of innovation a power tool for creative thinking book. After reading the four lenses of innovation the think team wanted rowan gibson to become an integral part of think 17 this book and his keynote at the conference will challenge your thinking pattern and launch you through the creative journey. He is the internationally bestselling author of three books on business strategy and innovation rethinking the future innovation to the core and his latest the 4 lenses of innovation a power tool for creative thinking
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